Arpan Sinha has been appointed as Deputy Manager Marketing at Greenlam Industries Limited, marking another significant milestone in his career spanning trade marketing, brand strategy, retail activation, and demand generation within the building materials industry. In his current role, he is responsible for driving marketing initiatives focused on showroom branding, dealer engagement, trade promotions, and revenue growth, while strengthening Greenlam’s market presence through impactful marketing programs and customer-centric initiatives.
Prior to joining Greenlam Industries Limited, Arpan served as Deputy Manager Marketing at Nexion Tiles, where he played a key role in trade marketing, merchandising, sales support, retailer and distributor engagement, product showcasing, and studio development initiatives. He was instrumental in planning training programs for channel partners and architects, managing marketing budgets, executing merchandising strategies, and creating feedback mechanisms to enhance customer experience and strengthen brand visibility in competitive markets.
Earlier, he held marketing leadership roles with Greenpanel Industries Limited, Gramophone, and Universal Events & Promotions, where he gained extensive experience across ATL and BTL marketing, retail activations, in-store branding, dealer engagement, visual merchandising, consumer acquisition, and large-scale branding campaigns. Throughout his career, he has successfully managed multi-city activations, showroom branding projects, vendor partnerships, event marketing initiatives, and marketing operations across diverse industries, consistently delivering measurable business outcomes and brand growth.
With over a decade of experience in marketing and brand-building, Arpan has developed strong expertise in trade marketing, retail branding, demand generation, and customer engagement. His appointment at Greenlam Industries Limited reflects the company’s focus on strengthening market visibility and customer outreach, while leveraging his proven ability to execute high-impact marketing strategies that drive business growth and brand excellence.