Aniket Kumar Thakur has been appointed as Senior Manager I – Category Management at Zepto, strengthening the fast-growing quick-commerce player’s leadership team in Bengaluru. In his new role, he will drive category strategy, sourcing, profitability, and assortment planning to accelerate business growth and deliver superior customer value.
Prior to Zepto, Aniket briefly served as Category Manager at Hyperpure by Zomato, where he managed rice and flour categories pan-India for the HoReCa segment—designing strategic cohort-based plans, improving margins through market-led sourcing, and enhancing search conversion via insight-based interventions. Earlier, at SPAR India, he oversaw staples, dairy, and frozen categories, successfully managing supplier relationships and leading cross-functional projects to drive profitability.
Aniket’s earlier stints include leadership roles at Reliance Retail, 1K, and udaan.com, where he gained deep experience in P&L ownership, vendor management, assortment optimisation, and strategic merchandising across B2B and retail channels. He has consistently delivered improved margins, new vendor development, and data-driven business expansion for high-impact categories such as basmati rice and staples.
A BBA graduate from Delhi Institute of Advanced Studies, Aniket brings a blend of analytical rigour and on-ground execution to his new mandate. His appointment reflects Zepto’s commitment to category innovation and operational excellence as it scales its footprint in India’s competitive quick-commerce landscape.