CorporatEdge, a premium workplace and business hospitality company and the creator of the proprietary Offitel philosophy, has appointed Tarun Gaur as its Chief Marketing Officer (CMO).
The appointment comes as CorporatEdge enters a new phase of growth, with a focus on strengthening its footprint in established markets and building a presence in new ones. This expansion is taking place amid a changing workplace environment, where enterprise occupiers are seeking greater flexibility, elevated service standards and more experience-led work environments, alongside the continued growth of Global Capability Centres (GCCs) in India.
The evolving demand reinforces the proposition that has underpinned CorporatEdge since its early years. Its business hospitality approach combines high-quality workplace infrastructure with hospitality-led service and experience, offering enterprises a more integrated approach to the workplace.
Tarun will lead CorporatEdge’s brand and marketing strategy, with a mandate spanning digital, enterprise engagement and industry outreach, while strengthening the company’s voice in the wider workplace conversation.
An alumnus of the Indian School of Business (ISB), Tarun brings over 11 years of experience across brand building, category creation, growth and corporate communications. He joins CorporatEdge from Battery Smart, where he built the marketing function and helped establish the brand and its voice in the emerging clean mobility category.
Earlier, Tarun held key marketing positions at InterGlobe Air Transport, Krispy Kreme India and Carl’s Jr., gaining experience across B2B, consumer and hospitality businesses.
At CorporatEdge, Tarun will help shape the next chapter of the company’s growth, bringing greater clarity to its brand, strengthening its presence with enterprises and the wider industry, and building recognition for the business hospitality proposition it has championed from the beginning.