Anant Dhuri has stepped into a new leadership position as Group Head – Digital at Adfactors PR, India’s leading public relations consultancy. In this strategic role, he will spearhead digital transformation initiatives, enhance the firm’s digital media capabilities, and drive data-led campaigns for a diverse portfolio of marquee clients.
Dhuri’s elevation comes on the back of an exceptional 12-year journey with Adfactors PR, where he most recently served as Senior Account Director – Digital. During his tenure, he led award-winning campaigns for clients such as Goa Tourism, ICICI Bank, and Aviva India, blending strategic communication, digital marketing analytics, and creative storytelling to deliver impactful results across platforms.
A seasoned digital media professional, Dhuri brings nearly two decades of cross-industry experience ranging from social media management and digital PR to content strategy and creative direction. Prior to joining Adfactors PR in 2013, he held senior roles at agencies such as WATConsult and Hayagriva Software, and has worked with brands including Nikon India, Vodafone India, Sony LIV, and Zoom TV. His background in events, entertainment, and content creation has equipped him with a unique understanding of audience behaviour in the digital space.
With a Master’s in Management Studies (Marketing) from Bharati Vidyapeeth and executive leadership credentials from the Indian School of Business, Dhuri is poised to lead Adfactors PR’s next phase of digital growth. His appointment reinforces the firm’s commitment to delivering integrated, future-ready communications in a rapidly evolving media landscape.