Purn Prakash has taken on a new and impactful role as National Sales Head – Web Acquisition at iCubesWire, marking a significant milestone in his journey through the digital marketing and performance media landscape. With nearly two decades of experience and a well-rounded background in performance marketing, influencer outreach, programmatic media, and affiliate strategy, Purn brings with him a proven track record of leading high-performance sales teams and accelerating digital business outcomes.
Prior to this appointment, Purn served as Business Director – Brands (West) at iCubesWire, where he worked closely with top-tier clients across multiple sectors—automobile, real estate, and e-commerce—leveraging innovative digital solutions to unlock scale and performance. His strategic vision helped brands optimize acquisition costs while significantly boosting lead generation metrics through sharp campaign execution and metric-driven insights.
Before his impactful tenure at iCubesWire, Purn was the Head of Sales – West at Mitgo India (formerly Admitad India), where he spent over five years steering affiliate marketing initiatives and helping clients build exclusive programs to grow GMV. His experience also includes stints at media giants like Radio City India and Bennett Coleman & Co. Ltd. (The Times of India), where he managed large accounts, drove digital monetization strategies, and led high-stakes negotiations for enterprise clients.
With deep roots in media planning, digital acquisition, and strategic brand partnerships, Purn is set to spearhead iCubesWire’s national web acquisition mandate, leading initiatives that focus on performance-led marketing and client-centric growth. His entry into this role reflects iCubesWire’s commitment to building a future-forward digital ecosystem that thrives on measurable outcomes and intelligent media investments.
As Purn steps into this new role, the industry anticipates a wave of innovation, precision-driven campaigns, and client success stories powered by his leadership. His appointment underscores iCubesWire’s strategic focus on scaling its web acquisition business with an expert at the helm.