Babneet Singh has been appointed as General Manager – Revenue & City Head – Flex at COWRKS, based in New Delhi. In his new role, he will oversee the city-level operations and revenue strategy for COWRKS’ flexible workspace portfolio. Babneet will focus on driving top-line growth, expanding market share, and ensuring operational excellence across all locations, while maintaining a superior customer experience. His strategic oversight will involve collaborating with cross-functional teams to deliver innovative, client-focused solutions that align with COWRKS’ vision of becoming India’s leading flexible workspace provider.
In his role, Babneet will be responsible for leading revenue generation initiatives, managing client acquisition and retention strategies, and building strong relationships with corporate and startup clients. He will also implement data-driven approaches to optimize pricing, occupancy, and space utilization, ensuring that the city operations meet business targets. By leveraging his deep understanding of market dynamics, Babneet is expected to strengthen COWRKS’ competitive position in the rapidly evolving flexible workspace sector.
Babneet brings over 15 years of rich and diverse experience across sales, business development, account management, and hospitality operations. Prior to joining COWRKS, he was Director of Sales at Skootr Offices, where he successfully drove key account management, business growth, and client retention initiatives across India. His leadership helped the organization expand its client base and deliver sustained revenue growth.
Earlier in his career, Babneet honed his skills in high-value sales and business development with industry leaders including Oberoi Hotels & Resorts, ITC Hotels, Carlson Wagonlit Travel, Kingfisher Airlines, Standard Chartered Bank, and Deutsche Bank. Across these roles, he developed expertise in corporate sales, MICE operations, private banking sales, and client relationship management. Known for his ability to achieve ambitious targets and nurture high-performing teams, Babneet has consistently demonstrated the ability to drive business impact while strengthening customer loyalty.
At COWRKS, Babneet is expected to play a pivotal role in expanding the company’s footprint in New Delhi and reinforcing its leadership position in India’s flexible workspace market. With his extensive experience in sales strategy, revenue optimization, and client engagement, he is well-positioned to deliver sustainable growth and operational excellence for COWRKS, while fostering innovation and superior service delivery across all touchpoints.