Aayush Vyas appointed as Head of Brand Marketing at Snabbit, bringing his creative edge and strategic mindset to one of the most exciting and fast-growing brands in the Indian digital ecosystem. Based in Bengaluru, his role will focus on elevating brand identity, accelerating audience engagement, and driving high-impact storytelling across Snabbit’s product and community touchpoints.
With a decade-long journey across advertising, brand strategy, and creative leadership, Aayush has built a reputation for shaping disruptive brand narratives and category-defining work. Prior to joining Snabbit, he spent nearly four years at Schbang, where he served as Sr. EVP – Brand Solutions & Head of Business (South & Emerging Markets) after previously leading as Executive Vice President and Vice President. During this time, he spearheaded campaigns for marquee brands including Marvel India, Britannia, Horlicks, Celio, and several iconic Indian and global consumer names—many of which gained prominence across digital, cultural and commercial conversations.
His earlier roles at White Owl, DViO Digital, Xebec Communications, and media platforms gave him a strong foundation in digital-first brand strategy, creative execution, content innovation, and audience behaviour. From building omnichannel brand systems to scaling consumer experience-led marketing, Aayush’s work has consistently stood out for its relevance, intelligence, and cultural pulse.
Stepping into his new role, Aayush brings not just experience, but a distinct philosophy of brand building—where creativity meets business outcomes and storytelling meets measurable growth. His move signals an exciting phase for Snabbit as the brand expands its presence, identity, and influence in a rapidly evolving market landscape.