Simran Chugh has been appointed as the Associate Vice President – Marketing at IGP, one of India’s leading gifting platforms. She announced her new role in a LinkedIn post, expressing her enthusiasm for shaping the future of gifting and celebrations on a global scale. In this strategic position, Simran will focus on driving brand visibility and unlocking the next phase of growth for IGP across both the Indian and UAE markets.
With over seven years of dynamic experience, Simran brings a rich blend of agency and startup exposure. Her journey spans notable stints at GroupM and Dentsu, where she partnered with global MNCs and high-growth startups to accelerate their marketing strategies. At these leading agencies, she played a pivotal role in driving brand transformation, digital marketing, and strategic communication for a diverse portfolio of clients.
Prior to joining IGP, Simran served as Brand Manager at toothsi, where she led go-to-market strategies and was instrumental in launching and scaling new verticals across India and the GCC. Her work involved P&L ownership, crafting market entry strategies, and overseeing brand initiatives from the ground up—experiences that honed her entrepreneurial mindset and consumer-first approach.
At IGP, Simran is expected to bring a fresh and ambitious vision to the brand, focusing on modernizing the consumer experience and positioning the platform as a global leader in the gifting and celebration space. Her appointment comes at a pivotal time as IGP looks to scale its international presence and deepen its engagement with digitally native audiences.