Srinath Kotamaraju has stepped into the role of Head of Advertising at Hyperstate, a move that marks a significant chapter in his illustrious career in digital marketing and advertising. With over two decades of cross-industry experience and an exceptional track record in driving revenue, innovation, and strategic growth, Srinath is set to spearhead Hyperstate’s advertising initiatives from Bengaluru, working remotely with global vision. His appointment in June 2025 comes at a pivotal time as the company strengthens its connected TV, performance marketing, and ad-tech offerings.
Before joining Hyperstate, Srinath held the position of Head of Ad Sales at KappaX, where he led performance-focused strategies across connected TV platforms. Prior to that, he served as Regional Director at HiveMinds, overseeing a ₹15 Cr portfolio and a 50-member team, while driving media, brand, and creative excellence for major brands like Homelane, Maxlife Insurance, Dr. Agarwal’s Eye Hospitals, Cultfit, and Oben EV. Srinath also launched and expanded HiveMinds’ Creative & Content vertical and cultivated strategic partnerships that unlocked new revenue streams and client categories.
A seasoned global leader, Srinath’s earlier tenure includes serving as Managing Director at Reprise Digital Indonesia, where he accelerated digital transformation across the IPG Mediabrands ecosystem. He led a cross-functional team of 35 digital experts, delivering integrated marketing, e-commerce, and SEO services while forging high-value client relationships. His legacy of leadership extends through nearly a decade at Interactive Avenues, where he climbed the ranks from Director to Senior Vice President, managing a media billing portfolio of INR 250 Cr and playing a key role in transforming the agency’s digital business.
From shaping media planning strategies at Mindshare to unlocking market opportunities at Yahoo, Times of India, and Diamond Trading Company, Srinath’s career is a testament to continuous evolution, innovation, and impact. Known for his consultative approach, revenue mindset, and talent-first leadership, he has mentored large teams and inspired cross-functional excellence throughout his journey.
As Hyperstate continues to reimagine the future of advertising in a rapidly shifting digital ecosystem, Srinath’s rich expertise in revenue maximization, ad sales strategy, and performance-driven marketing positions him as a strategic force to lead the charge. His leadership will undoubtedly elevate Hyperstate’s advertising vision and unlock transformative value for clients and partners alike.