Rishi Anand (LinkedIn) has been appointed as the Assistant General Manager – Digital Media at ELAN Group, effective September 2025. Based in Gurugram, Haryana, he will lead the company’s digital media strategy, focusing on media planning, activation, negotiation, and delivering data-driven solutions to maximize brand visibility and business growth.
Prior to joining ELAN Group, Rishi served as Media Group Head at Cheil India from September 2023 to September 2025. In this role, he specialized in digital planning, new business development, and strategic media solutions, overseeing campaigns that enhanced brand engagement and drove measurable business outcomes.
Rishi’s career also includes his tenure as Strategist – North India at iProspect and Digital Marketing Consultant at SpiceJet Limited, where he managed high-impact campaigns, media activations, and performance marketing initiatives across platforms like Google, Facebook, and affiliate networks. He also contributed to e-commerce optimization and user experience improvements for websites such as SpiceStyle.com and SpiceVacations.com.
Earlier in his career, Rishi held media planning and delivery leadership roles at AdGlobal360, DGM India, and had an internship at ITC Hotels Limited, where he gained exposure to strategic marketing, campaign management, and client relations across diverse industries.
With over a decade of experience in digital media strategy, campaign execution, and performance marketing, Rishi is poised to drive ELAN Group’s digital initiatives, strengthen media operations, and deliver innovative solutions that enhance brand growth and engagement.