Devyani Bhaskar has joined WPP Media as Associate Director, marking an important step in her accomplished career in integrated media planning and brand strategy. Based in Gurugram, she brings a wealth of experience in leading large-scale campaigns across digital, TV, print, and OOH, with a proven track record of delivering measurable brand impact.
Prior to her new role, Bhaskar took a planned career break from August 2024 to September 2025 to embrace motherhood while also upskilling herself with certifications in Google Ads, Meta Ads, DV360, GA4, and more. Her return to the industry combines both professional growth and personal resilience, underscoring her commitment to continuous learning and leadership in the ever-evolving media landscape.
Previously, she served as Business Group Head at Motivator, GroupM from December 2021 to August 2024. During this period, she spearheaded integrated media strategies for leading brands such as Cars24, Paree, A&M Noodles, Rummy Culture, and Hitachi. Bhaskar’s campaigns not only boosted brand recall but also won industry recognition, particularly for Cars24 and Rummy Culture. She skillfully managed multi-channel strategies, proprietary planning tools, and significant budgets while driving ROI and new business wins.
Earlier in her career, Bhaskar worked with Wavemaker for over five years as Business Manager, where she managed end-to-end media planning for BFSI leaders like Policybazaar, Paisabazaar, and Care Health Insurance, along with well-known home décor brands such as Somany Ceramics and Greenlam Laminates. She excelled in using data-driven insights to deliver impactful campaigns and fostered long-standing client relationships that contributed to multi-agency pitch wins and award-winning work.
With her diverse experience across industries and her expertise in integrated media planning, Bhaskar’s appointment at WPP Media signals a strengthening of the company’s client leadership and campaign innovation. Her ability to balance strategic vision with hands-on execution makes her a valuable addition as WPP Media continues to build award-winning brand solutions.