Ashima Sharma has been appointed as the Head of Research & Development at Pee Safe, marking a significant stride in the brand’s commitment to science-led and purpose-driven innovation. With over eight years of rich experience across leading FMCG and biotech companies including Hindustan Unilever, Dabur India Limited, and Novozymes South Asia, Ashima brings a strong foundation in sustainable technologies, analytical research, and transformative product innovation.
In her new role at Pee Safe, Ashima will spearhead the development of cutting-edge hygiene and wellness products tailored for the Indian market. Her deep domain knowledge and cross-sector expertise will be instrumental in shaping the company’s long-term R&D roadmap. Ashima’s arrival comes at a time when Pee Safe is doubling down on its mission to offer eco-conscious, safe, and effective personal care solutions underpinned by innovation.
Speaking on the leadership addition, Rithish Kumar, Co-Founder of Pee Safe, expressed, “With Ashima on board, we will be able to go much deeper into innovation with purpose-led R&D. Her guidance will play a critical role in establishing our long-term product strategy and developing science-backed, meaningful solutions.”
Ashima echoed this excitement, saying, “I’m truly excited to join Pee Safe, a brand that has made a big impact in the feminine hygiene space in India. For me, innovation in women’s health means more than just products; it’s also about encouraging honest conversations and creating real change.”
As the company continues to expand its influence with campaigns like Haq Se Period and a renewed emphasis on sustainable hygiene products, Ashima Sharma’s appointment is poised to elevate Pee Safe’s innovation capabilities and reinforce its position as a category leader in women’s wellness and hygiene.