Bibek Ranjan Banerjee has been appointed Zonal Business Development Manager – East at Astral Pipes (Astral Limited), taking charge of business development initiatives across Eastern India. In his new role, he will focus on expanding the distributor and dealer network, strengthening key project accounts, driving CPVC and UPVC piping solutions, and building stronger engagement across retail, project, and industrial piping channels. His mandate covers markets across West Bengal, Bihar, Odisha, Jharkhand, Sikkim, Andaman, and the North-East, positioning him to play an important role in Astral’s regional growth strategy.
With extensive experience spanning sales, business development, marketing, channel expansion, real estate, building materials, paints, and financial services, Bibek brings a strong track record of developing markets and building high-performing business ecosystems. Prior to joining Astral Pipes, he served as Regional Sales Manager – East at Zydex Industries, where he led the launch and expansion of Zydex Paints across the Eastern region, developed channel partnerships, strengthened relationships with architects, builders and developers, and built a high-performing sales team. His experience in creating business from the ground up adds significant value to his new mandate at Astral.
Earlier in his career, Bibek held leadership positions with Shapoorji Pallonji Real Estate, Shriram Properties, Shristi Housing Development Limited, IndiaHomes, ICICI Bank, and Kansai Nerolac Paints. His journey includes leading sales and marketing for large real estate projects, managing extensive sales teams, developing channel networks, driving project acquisition, and building brands across emerging markets. At ICICI Bank, he managed a large regional sales organization, while at Kansai Nerolac Paints, he played a key role in expanding market presence and significantly increasing sales volumes across Chhattisgarh.
With a career built around market expansion, channel development, strategic sales, stakeholder engagement, and team leadership, Bibek is well positioned to contribute to Astral Pipes’ growth across the East Zone. His experience working with distributors, project stakeholders, institutional customers, builders, consultants, and industrial clients will support his focus on strengthening market reach, developing strategic accounts, and creating sustainable business opportunities across the region.