Sarthak Kapoor appointed as Associate Director – Programming Strategy & Insights at JioStar, marking a notable milestone in his growing career in media strategy, content intelligence, and audience analytics. His move comes after a strong track record of shaping programming decisions through data-driven insight, strategic foresight, and a deep understanding of viewer psychology and competitive content ecosystems.
Prior to this transition, Sarthak worked with Disney Star, progressing across roles in programming strategy, content development, and creative evaluation for channels including Star Plus, Star Bharat, and Star Utsav. His work focused on analyzing audience trends, decoding storytelling structures, forecasting performance, and contributing to programming calendars with fact-based creative intelligence. His contributions strengthened programming pipelines and helped optimize content performance through insight-led decisions.
Before joining the broadcast and streaming ecosystem, Sarthak built a strong foundation in consumer and market insight roles with global companies. At General Mills, he supported product and brand strategies through quantitative research, audience mapping, and launch readiness frameworks. His work earned him recognition, including the Accelerate Champion Award, highlighting his ability to deliver precision insights under time-sensitive environments.
His earlier tenure at NielsenIQ further developed his analytical capabilities through hands-on exposure to large-scale research projects, strategic advisory engagements, and high-impact insight delivery for leading consumer brands. His consistent performance was recognized through multiple awards including Bravo Awards, ARC Monthly Superstar, and STAR Performer of the Quarter, positioning him as a strong analytical and strategic contributor early in his career.
Stepping into his new role at Star Plus, Sarthak brings expertise in programming analytics, consumer behavior understanding, creative evaluation, content positioning, and competitive intelligence. His mandate now focuses on leveraging data and insight to shape programming architecture, strengthen decision frameworks, and contribute to the evolving content strategy for one of India’s leading entertainment platforms.