Prasanna Kotian has been appointed as Assistant Vice President – Performance Marketing at Credilio. In this role, he will be leading data-driven customer acquisition strategies, digital performance channels, and ROI-focused marketing initiatives to fuel Credilio’s growth in the digital lending and financial services ecosystem.
Prasanna brings over a decade of rich experience in performance marketing, demand generation, and growth leadership across FinTech and digital-first brands. Prior to joining Credilio, he served as AVP – Performance Marketing at Axis Securities, where he spearheaded acquisition campaigns, optimized lead funnels, and drove measurable improvements in marketing efficiency across channels.
Before Axis Securities, he held the role of Associate Vice President – Performance Marketing at 5paisa, where he led multi-channel user growth strategies, influencer-driven campaigns, paid search and social performance programs, and engagement-led marketing initiatives. His work has consistently focused on scaling user acquisition while enhancing marketing ROI and attribution maturity.
Earlier in his career, Prasanna worked with InVideo, Performics.Convonix, B.LAB, and eBrandz, developing deep expertise in customer engagement, paid media optimization, and performance analytics. Known for his analytical mindset and growth-focused execution style, Prasanna now strengthens Credilio’s marketing leadership as the company advances its mission of simplifying access to financial products across India.