Tanushree R has been appointed as the Head of Marketing at Nature’s Basket, a premium gourmet grocery brand under the RP-Sanjiv Goenka Group (RPSG). Bringing with her over 15 years of experience in marketing and brand strategy, Tanushree is set to drive the brand’s marketing initiatives and contribute to its continued growth in the premium grocery segment.
Before joining Nature’s Basket, Tanushree was associated with WPP as Associate Vice President, where she played a significant role in shaping integrated marketing strategies for diverse brands. Her three-year stint at WPP further strengthened her expertise in brand building, digital transformation, and consumer engagement.
Throughout her career, Tanushree has worked with several renowned organizations. Her previous roles include key leadership positions at OLIVER Agency, Coccoon Beauty, Digitalhathi, L’Oréal India, and The Communication Council. Across these roles, she has been instrumental in driving marketing strategies, enhancing brand visibility, and delivering impactful campaigns across sectors ranging from beauty and wellness to digital solutions.
At Nature’s Basket, Tanushree’s appointment is poised to bolster the brand’s marketing capabilities as it continues to cater to the evolving needs of discerning customers seeking gourmet and premium food experiences. Her diverse experience across industries will play a pivotal role in enhancing Nature’s Basket’s brand presence in a competitive market.