Archit Kumar Baisoya has taken the helm as Head of Marketing at Octomedia X, marking a strategic move that strengthens the company’s vision to scale digital-first brand experiences across the entertainment and fintech sectors. With over 10 years of experience across marquee organizations like Saregama India Ltd., 3S Fintech, MediaCom, Disney Star, and Hindustan Times, Archit brings a blend of strategic thinking, digital prowess, and cross-industry insight to his new role in Dubai.
Prior to joining Octomedia X, Archit served as Chief Consultant – Marketing and Sales at 3S Fintech Private Limited, where he successfully led integrated campaigns that elevated user acquisition and digital transformation. His previous leadership stints include shaping music marketing strategies at Saregama India Ltd., driving digital and mainline planning at MediaCom, and developing go-to-market blueprints for brands in both B2B and B2C spaces. From media buying at Lodestar Universal to business development at Cipla, Archit’s journey has been marked by versatility and growth.
Throughout his career, Archit has demonstrated expertise in areas such as digital strategy, OTT content marketing, go-to-market frameworks, performance optimization, and consumer engagement. His ability to align marketing operations with KPIs, lead high-performing teams, and manage multi-channel campaigns has been consistently recognized. Archit’s work has often bridged the gap between emerging technology and customer behavior, making him a well-rounded leader in today’s rapidly evolving marketing landscape.
In addition to his professional journey, Archit holds a Master’s in Marketing from S.P. Jain School of Global Management and a Bachelor’s in Management Studies from the University of Mumbai. His academic projects and internships—spanning companies like Landmark Group, Times Group, and EvaHR—further underscore his well-rounded foundation and early commitment to innovation in media and consumer-centric marketing.
With a strong vision for brand storytelling backed by data, Archit Kumar Baisoya is set to lead Octomedia X into its next chapter of creative, data-informed, and customer-first growth. His appointment reflects the organization’s strategic intent to fuse media intelligence with cutting-edge digital strategies in a globally competitive market.