DreamFolks has appointed Vivek Joshi as Assistant Vice President – Marketing, effective July 2025. In his new role, Vivek will be responsible for driving B2B marketing, PR & communications, and product development initiatives, helping the company strengthen its leadership in the travel and lifestyle benefits space.
With nearly 14 years of diverse marketing experience, Vivek brings a proven track record of building some of India’s most impactful digital campaigns at the intersection of technology, content, and commerce. Prior to joining DreamFolks, he led brand marketing and communications at Lendingkart, where he successfully positioned the company as a leader in digital lending by combining storytelling, PR, and data-led direct marketing.
Earlier in his career, Vivek held senior roles at Cheil India, where he spearheaded the go-to-market strategy for Samsung mobile devices, including the high-profile launches of the Galaxy M and A series. His innovative campaigns, such as Go Monster on One Charge and Meanest Monster Ever, received widespread recognition. Beyond fintech and consumer tech, Vivek has partnered with renowned global and Indian brands including Hero MotoCorp, Pearson, Kohler, Clove Dental, USIBC, Knowledge@Wharton, Hard Rock Cafe, and Tata Power Solar.
Vivek is recognized for his ability to blend strategic thinking with creative execution and operational rigor. His expertise spans digital channels, social media, UI/UX, influencer marketing, and integrated communications. A graduate of the University of Aberdeen, he is passionate about building marketing systems that not only tell compelling stories but also deliver measurable business outcomes.
DreamFolks’ leadership expressed confidence that Vivek’s vision and expertise will further accelerate the company’s growth trajectory and strengthen its brand presence in both domestic and international markets.