Rakesh Tatikonda (LinkedIn) has been appointed as the Chief Executive Officer at Tyresnmore.com, effective July 2025. Based in India, he will lead the company’s vision of building India’s leading automotive aftermarket e-commerce platform, providing doorstep tyre and battery replacement services for cars, SUVs, and two-wheelers, with plans to expand to a full range of automotive aftermarket offerings.
Prior to his current role, Rakesh served as Chief Business Officer at Tyresnmore.com, where he played a pivotal role in shaping the company’s growth strategy, optimizing operations, and driving business development initiatives to scale the platform’s services and reach.
Rakesh’s career also includes leadership roles at CEAT Limited, where he served as Senior Product Manager – Motorcycle, Senior Manager – Marketing International Business, and Senior Manager – Product Planning (Car & SUV). At CEAT, he was instrumental in product strategy, international market expansion, and driving marketing initiatives across India and Indonesia.
Earlier in his career, Rakesh worked with Reliance Jio Infocomm Ltd in various capacities, from Manager – Sales & Distribution to Management Trainee, where he designed business processes, led product management initiatives, and implemented go-to-market strategies for Jio’s mobility and retail operations. He also gained foundational experience with Infosys Technologies Ltd and internships at L&T Finance and CETKing.
With over 15 years of experience spanning e-commerce, product management, marketing, and business strategy, Rakesh is recognized for his ability to scale operations, drive innovation, and deliver customer-centric solutions in the automotive and technology sectors.