Sangeeta Mukherjee has been elevated to Deputy General Manager – Brand Partnership at Saregama India Ltd., marking another significant milestone in her career across brand partnerships, digital media, and integrated marketing. In this role, she will lead Brand Partnerships for North & East India across Saregama India Ltd. and Pocket Aces, driving strategic revenue growth through integrated marketing solutions spanning music, entertainment, branded content, and digital media.
Prior to this elevation, Sangeeta served as AGM – Brand Partnerships and Region Head – Digital Branded Content (Pocket Aces) at Saregama India Ltd., where she spearheaded high-impact brand collaborations with leading organizations, including successful campaigns with Tourism Australia and Maruti Suzuki. Earlier, she held leadership roles at Gupshup as Associate Director – SaaS & AI Sales and at YAAP as AVP – Digital Brand Solutions & Tech Tools, strengthening enterprise partnerships, AI-led sales strategies, and digital brand solutions.
Her professional journey also includes significant contributions at CA Media (Chernin Entertainment), where she managed celebrity partnerships, influencer marketing, branded content, and integrated digital campaigns for leading FMCG, lifestyle, automotive, and e-commerce brands. She further built strong expertise at India Today, Future Group, Valuable Technologies, and Times Group, delivering innovative branded content initiatives, media sales strategies, business intelligence, and revenue growth across television, digital, print, and emerging media platforms.
With nearly two decades of experience spanning brand partnerships, media sales, digital marketing, influencer collaborations, AI-powered sales, and integrated marketing solutions, Sangeeta brings a strategic, client-centric, and growth-driven approach to her expanded leadership role. Her elevation at Saregama India Ltd. reflects the company’s confidence in her ability to strengthen brand alliances, expand integrated marketing capabilities, and drive sustained business growth across the evolving media and entertainment ecosystem.