Ankita Dwivedi has been elevated to Deputy Vice President – SEO at LS Digital Group, marking a significant milestone in her journey as a digital growth and AI-led SEO leader. This elevation reflects her consistent contribution toward driving impactful SEO strategies, business growth, and innovation in the rapidly evolving search landscape. In her new role, she will continue leading AI-powered SEO initiatives, strengthening organic visibility, and building future-ready search strategies aligned with evolving user behavior and brand discovery trends.
During her tenure at LS Digital Group, Ankita successfully led national-scale BFSI and e-commerce SEO campaigns, improving ranking competitiveness and driving measurable business outcomes. She played a key role in developing ROI-focused media structures and BI dashboards using platforms such as Google Analytics, Data Studio, and Meta Suite. Her work has focused heavily on integrating AI into SEO processes and performance marketing strategies, helping brands enhance search visibility and customer acquisition across digital ecosystems.
Prior to LS Digital Group, Ankita held leadership positions at organizations including BC Web Wise, Interactive Avenues, Clickmatix, Bajaj Finserv, and FCB Ulka. Across these roles, she built strong expertise in SEO, growth marketing, CRO, content strategy, and performance marketing for leading BFSI, FMCG, automobile, and e-commerce brands. She has worked on strategic campaigns for prominent organizations such as Bajaj Finserv, Skoda, Mahindra, Huggies, Big Bazaar, and Zodiac Clothing, consistently delivering data-driven marketing outcomes and scalable digital growth solutions.
With over a decade of experience in digital marketing and search strategy, Ankita has established herself as a forward-looking leader in AI-led SEO and performance marketing. She views this milestone not just as a promotion, but as a reminder of the importance of continuous learning, adaptability, collaboration, and innovation in the industry. As she steps into this new chapter, she looks forward to taking on larger responsibilities, driving stronger impact, and continuing to shape AI-led SEO and digital growth strategies at LS Digital Group.