Ankur Jaiswal appointed as General Manager – Investment at WPP Media, bringing with him over 15 years of multifaceted experience across India’s leading media networks. Known for his strength in investment planning, digital marketing, partnerships, and integrated communication strategy, he now leads investment functions for one of the industry’s most influential global media groups. His appointment marks a significant step in WPP Media’s continued focus on strategic media investment and data-driven planning.
Before joining WPP Media, Ankur served as Senior Business Director at EssenceMediacom, where for more than three years he led partnerships, project implementation, content integration, and multi-channel campaign planning. His leadership played a vital role in enhancing client relationships, streamlining execution, and delivering cohesive media solutions across traditional and digital platforms.
Ankur previously spent nearly four years at Essence, where he contributed to high-impact campaign strategies and guided end-to-end communication planning for major brands. Earlier in his career, he advanced through key roles at Omnicom Media Group and MEC, strengthening agency–client alignment and ensuring seamless delivery of integrated media plans. His work highlighted strong control over media buying, cross-functional collaboration, and effective stakeholder management.
His foundational media journey began at Mindshare, where he spearheaded 360-degree strategy and implementation for brands like Lay’s, Uncle Chipps, and Quaker Oats, developing plans across TV, print, radio, digital, and activation. Prior to that, he built core planning capabilities at Zenith, working on prominent brands such as Uninor, Karbonn Mobiles, Godfrey Phillips, HTC, and Yakult Danone. These early roles shaped his expertise in competitive analysis, campaign architecture, and category-level communication strategy.
Across Zenith, Mindshare, MEC, Omnicom Media Group, Essence, EssenceMediacom, and now WPP Media, Ankur’s career reflects a consistent trajectory of excellence in media strategy and investment management. His deep understanding of both traditional and digital ecosystems positions him strongly to lead forward-thinking investment initiatives in a rapidly evolving media landscape.