Ishika Sharma has been appointed as Sales Director (West) at Channel Factory. In her new role, she will spearhead strategic digital advertising initiatives, revenue growth, and client partnerships across Western India, leveraging her strong expertise in digital ad sales and business development.
Before joining Channel Factory, Ishika spent over five years at Blis, where she rose through multiple roles, including Associate Director and Associate Group Head Sales. Her tenure was marked by driving client success through innovative audience targeting and data-driven media solutions that strengthened brand engagement.
Previously, Ishika worked at Viacom18 Media Private Limited as Assistant Manager in Ad Sales for Voot, contributing to the platform’s digital monetization strategy. She also gained experience at SonyLIV as Assistant Manager Sales, where she played a vital role in scaling the OTT platform’s advertising partnerships.
Ishika began her career at GroupM, where she managed mobile media planning for top brands like Godrej, Kellogg’s, and Bajaj Auto, and later held a key role at Webtek Labs Pvt. Ltd. as Business Development Manager. With a proven record of driving revenue and digital innovation, Ishika continues to be a strong force in the Indian digital advertising landscape.