Garveeta Somani has been appointed as Vice President, Business Development – Supply Chain Finance at Mintifi, a leading fintech company redefining B2B payments and credit. Based in Mumbai, Garveeta took on the new role in July 2025, bringing with her over a decade of experience across business development, product ownership, category strategy, and finance transformation.
Prior to joining Mintifi, Garveeta had a distinguished five-year tenure at ElasticRun, where she held multiple leadership roles across product, credit, and category management. She most recently served as Senior General Manager – FMCG Category Head, spearheading the development and execution of distribution strategies for rural India. As a Principal Product Manager earlier at ElasticRun, she also played a critical role in enabling credit solutions for kirana stores by partnering with banks and NBFCs to build scalable credit platforms.
Garveeta’s professional journey began in consulting with Deloitte and KPMG, where she led finance transformation projects for global FMCG, alco-bev, logistics, and media companies. Her work spanned dashboard automation, procurement centralization, enterprise structure design, and natural language generation solutions for automation clients. These early experiences gave her a strong foundation in strategic operations and data-driven innovation.
In her new role at Mintifi, Garveeta will focus on expanding the company’s footprint in the supply chain finance space, enhancing its offerings for mid-to-large enterprises, and strengthening channel partnerships. Her blend of fintech acumen and domain expertise positions her as a key driver in Mintifi’s mission to streamline B2B payments and bridge the working capital gap for Indian businesses.
Garveeta’s appointment reflects Mintifi’s continued investment in senior leadership talent to fuel innovation and customer-centric growth in the rapidly evolving SCF ecosystem. Her cross-functional background across consulting, credit, and digital transformation is expected to bring fresh perspectives to the company’s expansion strategy.