Brinda Agrawal has been appointed as Head of Marketing across multiple platforms under the umbrella of Ultra Media & Entertainment Pvt. Ltd., including Ultra Play Hindi OTT, Ultra Gaane Music OTT, Ultra Jhakaas Marathi OTT, and Ultra 3D Magic. With over three years of leadership at Ultra and a career deeply rooted in entertainment marketing, Brinda now drives integrated brand strategies for some of India’s most culturally rich OTT and content platforms.
In her role, Brinda leads end-to-end marketing operations across Ultra’s diverse digital verticals, combining data-driven insights with creative storytelling to engage millions of users nationwide. From content launches to regional language promotion and digital amplification, she has been instrumental in shaping brand identity and viewer engagement across platforms that celebrate Hindi cinema, regional Marathi entertainment, immersive 3D content, and India’s musical heritage. Her ability to tailor campaigns to different audience segments has made her a powerful force behind the group’s cross-platform success.
At Ultra Jhakaas, Brinda has championed regional content marketing with a Marathi-first approach since March 2023, elevating the platform’s visibility and expanding its user base. She took charge of Ultra 3D Magic and Ultra Media & Entertainment Pvt. Ltd. in January 2022, where she spearheaded innovative campaigns that merged nostalgia with technology—reviving classic cinema in immersive formats. Her more recent leadership of Ultra Play Hindi OTT (since September 2024) and Ultra Gaane Music OTT (since August 2024) has focused on positioning the platforms as go-to destinations for family-friendly, musical, and nostalgic entertainment.
Brinda’s marketing strategy is deeply rooted in audience behavior, digital scalability, and cultural relevance. Her ability to balance brand storytelling with ROI-focused execution has delivered measurable results in brand recall, app downloads, and content engagement. Her stronghold on influencer collaborations, content partnerships, social media strategy, and performance marketing ensures that each campaign resonates authentically with Ultra’s growing and diverse viewer base.
With Brinda Agrawal at the helm of marketing, Ultra Media & Entertainment Pvt. Ltd. is poised to further its mission of delivering accessible, quality entertainment to every Indian screen. Her leadership across Ultra’s content and OTT verticals symbolizes the company’s commitment to innovation, regional reach, and audience-first storytelling in an ever-evolving digital landscape.