Vikram Chawla has been appointed as Sales Head at Hook.online, the digital-first media platform under the RPSG Group. With a rich legacy of over 17 years in media sales and digital monetisation, Chawla’s appointment signals a renewed focus on scaling revenue streams and deepening content-led advertising solutions at the rapidly expanding platform.
In his new role, Vikram will be responsible for driving end-to-end revenue strategy at Hook.online, building brand partnerships, and unlocking commercial opportunities across its growing digital portfolio. His deep understanding of both traditional and digital ecosystems positions him ideally to lead this transformation, especially as the company consolidates its footprint in youth-centric and influencer-driven content.
Prior to joining Hook.online, Vikram served as National Sales Manager at Times Internet, where he oversaw revenue growth across some of India’s most recognized news brands, including The Times of India, The Economic Times, and several regional digital properties. His career also spans impactful leadership roles at UC Web (Alibaba Group), Jagran Prakashan, HT Media, and Business Standard, contributing significantly to brand monetisation and digital strategy.
This appointment arrives at a strategic juncture for Hook.online, which recently acquired MensXP, iDiva, and HYPP from the Mensa Group. These additions bolster the platform’s youth-focused content engine, and with Vikram at the helm of sales, the company is poised to convert its content capital into sustained revenue growth and market leadership.