Vishal Dhar has been appointed as the Vice President – Digital at 1702 Digital.In his new role, Vishal will spearhead digital strategy, innovation, and growth initiatives for the agency, focusing on scaling performance-driven campaigns, building robust digital ecosystems, and enhancing client experiences across industries. His appointment reinforces 1702 Digital’s vision of becoming a data-led, creativity-driven powerhouse that delivers measurable impact in the evolving marketing landscape.
Bringing over 14 years of diverse experience across digital marketing, strategy, and operations, Vishal’s journey reflects his strong command over building digital-first brands. Before joining 1702 Digital, he served as Head of Digital Strategy & Operations at Vertoz, where he successfully led integrated marketing transformations, strategic planning, and execution excellence. His leadership was pivotal in aligning digital efforts with organizational goals, driving consistent business outcomes through innovative marketing solutions.
Prior to his tenure at Vertoz, Vishal made a remarkable contribution to The Minimalist, one of India’s most recognized creative agencies. During his 3.5-year stint there, he rose through roles such as Lead, Growth Marketing Manager, and Associate Director, where he helped scale brand campaigns and strengthen the agency’s digital growth capabilities. His work reflected a fine balance between creativity and analytics, ensuring that digital strategies translated into tangible brand value.
Vishal’s earlier experience spans key positions at NovelVista Learning Solutions, 3RI Technologies, and Ethon Technologies, where he led initiatives in digital marketing, operations, and business development. His expertise in performance marketing, project management, and strategic planning has consistently enabled businesses to leverage digital platforms for accelerated growth. Vishal’s ability to lead cross-functional teams and deliver at scale has been a hallmark of his professional journey.
At 1702 Digital, Vishal Dhar is expected to play a crucial role in driving innovation and shaping the agency’s next phase of digital excellence. His appointment marks a strong move by the company to bolster its leadership team with a seasoned professional who understands both creative storytelling and digital performance dynamics. Under his guidance, 1702 Digital aims to further strengthen its position as a premier full-service agency delivering end-to-end digital transformation for clients.