Sanjeev Soni has stepped into the role of Country Manager – India & Africa at Sunstrike International Ltd, signalling the company’s renewed focus on growth and strategic leadership across emerging markets. Based out of Delhi in a hybrid capacity, he will spearhead business expansion, market penetration, and operational excellence across both regions.
Prior to this appointment, Sanjeev co-founded and led Renovare eDistribution LLP, a sustainability-driven startup transforming the reuse and refurbishment of IT assets. With more than 25 years of experience spanning eCommerce sales, asset recovery, product management, and omnichannel distribution, he has held pivotal roles in organisations such as Global Tech eDistribution, Fortune Marketing, and Ingram Micro.
This marks a strategic return to the Sunstrike group for Sanjeev, who previously served as Director of eCommerce Sales across Middle East, US, and UK markets for the company. His deep understanding of Sunstrike’s vision and operational ethos positions him strongly to drive impactful regional strategies and partnerships in his new mandate.
Throughout his illustrious career, Sanjeev has been instrumental in launching refurbished tech brands, setting up eCommerce channels, and scaling distribution networks across India. His appointment comes at a crucial time as Sunstrike accelerates its outreach in high-potential markets, with Sanjeev expected to play a key role in driving innovation, sustainability, and long-term business growth.