Rajat Makkar has been appointed as Business Head at Publive, bringing over 18 years of diverse leadership experience across the media, entertainment, and digital content ecosystem. In his new role at Publive, one of India’s leading digital media and content organizations, Rajat will spearhead strategic business growth, expand revenue channels, and strengthen the brand’s national and international market presence.
Prior to joining Publive in June 2025, Rajat served as the National Sales Head at Goldmines Telefilms, where he led monetization and brand partnerships for one of India’s top-rated movie content houses. During his tenure from February 2023 to June 2025, he played a pivotal role in driving national sales strategies, forging high-impact advertiser relationships, and optimizing linear and digital revenue streams.
Rajat’s media career includes a significant tenure at Enter10 Television Pvt. Ltd., where he served as VP & Cluster Head – North & East. From 2018 to 2023, he was instrumental in scaling regional channel operations, managing high-performing teams, and maximizing ad revenue across multiple Hindi and regional channels. His earlier stints at Pocket Aces, Helios Media, and AETN18 Media Pvt. Ltd. underscore his flair for branded content, integrated media sales, and go-to-market execution across TV and digital.
Beginning his media journey with roles at Sony Pictures Networks India, Times Television Network, and Radio Mirchi, Rajat has consistently built strong advertiser relationships, developed market-winning sales strategies, and delivered consistent business growth. Known for his solution-oriented leadership, deep advertiser insight, and passion for storytelling platforms, he is poised to usher in a new phase of innovation and scale at Publive.
With this strategic leadership addition, Publive aims to further solidify its position in India’s evolving digital landscape. Rajat Makkar’s appointment marks a turning point in the organization’s ambition to deliver impactful content, drive deeper brand engagements, and elevate monetization in the age of digital media convergence.