Khyati Sarang has joined ^a t o m network as Head of Brand Strategy & Planning, effective July 2025. In her new role, she will be leading the agency’s strategic thinking across brands, driving impactful communication strategies, and shaping the overall planning vision for clients in a fast-evolving marketing landscape.
Khyati brings more than 17 years of extensive experience in strategic planning, brand management, and consumer insights. Prior to joining ^a t o m, she worked as a consultant in strategy and insights, helping brands sharpen their positioning and communication effectiveness. She also served as GM – Strategy & Planning at Cheil India, where she played a pivotal role in shaping integrated strategies for global and domestic brands.
Her career includes leadership roles at MullenLowe Lintas, Wunderman Thompson, Triton Communications, Dentsu Aegis Network, and DDB Mudra Group. Over the years, Khyati has partnered with some of the most respected brands, including Unilever, building a strong reputation for combining analytical rigour with creative storytelling. Her strategic thinking has consistently translated into powerful campaigns that resonate with audiences and deliver business results.
An alumna of MICA, The School of Ideas, with a PGDM in Communications (Brand Management & Account Planning), Khyati also holds a degree in Mechanical Engineering from L.D. College of Engineering. This unique blend of analytical and creative expertise has shaped her approach to brand strategy, enabling her to bring both structure and imagination to her work.
At ^a t o m, her appointment signals a renewed focus on brand strategy and integrated planning, as the agency looks to strengthen its position as a dynamic player in India’s advertising landscape. With Khyati at the helm of strategic planning, the agency is poised to deliver innovative brand solutions rooted in deep consumer understanding.