Aniruddha Basu has stepped into a significant new leadership role as National Head of ABP One, the integrated brand solutions arm of ABP Pvt. Ltd. With nearly two decades of experience in marketing strategy, brand communications, and digital transformation, Aniruddha now leads the revenue function at ABP One, steering integrated brand partnerships across platforms from the company’s headquarters in Kolkata.
Prior to his current role, Aniruddha served as Head of Planning, Business, and Digital at ABP Group, where he played a crucial role in evolving ABP’s media offering in sync with the demands of a digitally empowered consumer. His strategic leadership helped align brand planning and business growth with digital innovation, positioning ABP Group as a forward-looking media powerhouse.
Before joining ABP, Aniruddha held senior leadership positions across some of the country’s most reputed advertising agencies. At Rediffusion, he served as both Business Head and Brand Partner, leading cross-functional teams and client strategy for over six years. He also made his mark at Wunderman Thompson and Ogilvy, where he played key roles in integrated brand planning, consumer research, digital innovation, and media integration for top-tier clients.
Aniruddha’s journey began at agencies like Genesis Advertising and Lookad India, where he built a strong foundation in client servicing, communication strategy, and long-term brand thinking. With a deep understanding of both traditional and new-age media, his approach to brand solutions is rooted in insights, relevance, and ROI-focused storytelling.
As ABP One continues to expand its footprint in the integrated media and brand partnership space, Aniruddha Basu’s leadership promises to bring a blend of strategic foresight and executional sharpness. His elevation comes at a crucial time as the organization looks to deepen engagement with advertisers through innovation-driven, platform-agnostic brand experiences.