Shailja Mutreja has been appointed as the GTM Head at Hisense India, where she will lead the company’s go-to-market strategy, sales enablement, and retail expansion initiatives across India. In this pivotal role, she will focus on strengthening Hisense’s brand presence, optimizing market penetration, and enhancing consumer engagement across key categories in consumer electronics and home appliances. Her appointment underscores Hisense’s strategic commitment to bolstering its leadership team as it continues to expand in the Indian market.
Before joining Hisense India, Shailja spent nearly 19 years with Samsung India, where she rose to the position of General Manager and Head of Retail Marketing. During her tenure, she was instrumental in conceptualizing and executing several industry-first retail and digital marketing innovations — including the introduction of virtual AR tools for personalized product selection and geofencing-based consumer targeting to drive in-store footfall across 400+ exclusive stores. She also played a key role in merging real-time retail product launches with digital events, creating an integrated omnichannel retail ecosystem spanning over 4,000 outlets nationwide.
Her leadership extended beyond marketing innovation to operational excellence — having developed a real-time retail management app that enabled data-driven decisions on display share, store hygiene, and SKU performance. Her strategic initiatives consistently enhanced Samsung’s retail visibility and profitability while fostering strong collaborations with top retail partners like Reliance Digital, Croma, and regional distributors.
With over two decades of experience across renowned technology and electronics brands including Sony Electronics and HCL Infosystems, Shailja Mutreja brings extensive expertise in marketing operations, retail management, and strategic GTM planning. Her forward-thinking leadership and results-driven approach are expected to accelerate Hisense India’s growth and competitive positioning in the consumer electronics space.