Shristi has been appointed as Senior Manager at Instamart, where she will play a pivotal role in driving operational excellence and category growth for the brand’s rapid commerce vertical. Based in Bengaluru, her new role marks the continuation of a stellar journey in e-commerce, marketing, and program management. With a decade-long career spanning across top organizations like Zepto, smallcase, Infosys, Crayomi, and THEducators, Shristi brings a well-rounded perspective that blends technology, marketing strategy, and business execution. Her appointment reinforces Instamart’s commitment to strengthening its leadership bench with data-driven and customer-focused professionals.
Before joining Instamart, Shristi was associated with Zepto as Senior Program Manager II, where she led remarkable growth across six core FMCG categories, achieving over 110% year-on-year growth through strategic customer acquisition and retention initiatives. Her contributions included devising category-specific go-to-market plans, optimizing merchandise strategies, and streamlining operations for top manufacturers by revising trade terms and credit frameworks. During her tenure at Zepto, she also introduced process innovations that boosted the platform’s Average Order Value (AOV) by 10% and strengthened collaboration between brand partners and category managers.
Prior to Zepto, Shristi made a significant impact at smallcase, a fast-growing investment tech platform. She served as Senior Marketing Associate, where she drove go-to-market strategies for product launches, developed 360-degree marketing campaigns, and analyzed customer engagement metrics to refine communication effectiveness. Her insights into user behavior and KPI-based decision-making not only optimized marketing efficiency but also helped increase the platform’s active user base. Shristi’s tenure at smallcase showcased her deep understanding of integrated marketing, customer lifecycle management, and brand strategy.
Earlier in her career, Shristi worked with Crayomi – Skill Education as Partnerships & Brand Manager, where she collaborated closely with the founder to scale business operations and expand brand outreach through strategic partnerships. She also served as Marketing Manager at THEducators, curating content strategies and leading promotional campaigns across digital channels. Her foundation in digital communication and social media management was laid through earlier stints at GhugharMedia, Aged Systems, and Poornima Foundation, where she honed her skills in online branding and influencer coordination.
Shristi began her professional journey at Infosys as a System Engineer, where she developed a strong technical foundation by managing system upgrades, resolving critical client issues, and contributing to end-to-end project support. Her diverse experience—from technology to marketing—has shaped her into a dynamic professional capable of driving both analytical and creative business outcomes. With her appointment at Instamart, Shristi continues to exemplify innovation, leadership, and strategic thinking in India’s fast-evolving digital commerce landscape.