𝑺𝒉𝒊𝒍𝒑𝒂𝒂 𝑩𝒂𝒕𝒓𝒂: 𝑻𝒖𝒓𝒏𝒊𝒏𝒈 𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝑺𝒕𝒓𝒂𝒕𝒆𝒈𝒚 𝒊𝒏𝒕𝒐 𝑴𝒆𝒂𝒔𝒖𝒓𝒂𝒃𝒍𝒆 𝑮𝒓𝒐𝒘𝒕𝒉

In a marketing landscape where consumer behaviour changes faster than ever, Shhilpaa Batra believes that the real strength of a marketing strategy lies in its ability to create measurable business impact.

With over 12 years of experience across performance marketing, paid media, go-to-market strategy, and growth, Shilpaa has built a career at the intersection of marketing, technology, and business. Her professional experience spans diverse industries including real estate, healthcare, edtech, FMCG, aviation, automobiles, and consumer technology, giving her a nuanced understanding of how brands respond to different markets, audiences, and business challenges.

Her work with organisations ranging from dentsu and Publicis Groupe to CK Birla Group has exposed her to very different business environments and consumer needs. That breadth has shaped her ability to approach marketing beyond individual campaigns, looking instead at how acquisition, positioning, performance, and customer behaviour come together to influence business growth.

For Shilpaa, leadership extends beyond business outcomes. She has mentored and trained 100+ digital marketing professionals, reflecting her belief that strong marketing ecosystems are built not only through effective strategies, but also through people who know how to execute, adapt, and grow.

Her perspective is simple yet powerful: strategy only creates value when it translates into action. By bringing together analytical thinking, commercial understanding, and people leadership, Shilpaa continues to champion a more outcome-driven approach to marketing, where every campaign, decision, and idea has a clear connection to sustainable growth.