Senthamizh Selvan Pandian has been elevated to RVP, Head of CX Customer Success – APAC at SAP, marking another significant milestone in his distinguished 17-year journey with the company. Having successfully led Customer Success across Southeast Asia and India, he now takes on the responsibility of driving SAP’s CX Customer Success strategy across the Asia-Pacific region, helping enterprises accelerate digital transformation, maximize business value, and strengthen long-term customer partnerships.
Throughout his tenure at SAP, Senthamizh has held several strategic leadership roles spanning Business Transformation, Value Advisory, Customer Success, and Customer Experience (CX). His proven ability to advise C-suite leaders, navigate complex enterprise transformation programs, and deliver measurable business outcomes has established him as a trusted leader with deep expertise in enterprise software strategy, value realization, and customer engagement.
Bringing together a strong transformation mindset, emerging market experience, commercial acumen, and customer-centric leadership, Senthamizh will focus on scaling regional customer success frameworks, driving enterprise adoption of SAP CX solutions, and enabling customers across APAC to unlock greater business value. His elevation further reinforces SAP’s commitment to expanding its Customer Experience business and strengthening customer success across one of the world’s fastest-growing regions.
We extend our best wishes to Senthamizh Selvan Pandian as he embarks on this important leadership mandate and continues to drive impactful customer success across the APAC region.