Ritesh Singh has been appointed as the Chief Executive Officer of Smart Axiata, one of Cambodia’s leading telecommunications providers and a key member of the Axiata Group. In this significant leadership role, he now leads the company’s mission to empower every Cambodian through world-class digital connectivity, innovation, and technology-enabled progress. His responsibilities include driving customer-centric growth across mobile, fixed, and digital services, while ensuring Smart Axiata continues to be at the forefront of digital evolution in the country.
A core part of Ritesh’s mandate is to embed AI-native and data-driven practices across the organisation, enabling smarter decision-making, improved customer experiences, and enhanced operational efficiency. He is also focused on accelerating the expansion of 4G/5G networks, growing fibre-to-home penetration, and strengthening Cambodia’s broader digital infrastructure. Through these efforts, he aims to support the nation’s digital transformation and bridge digital inclusion gaps across urban and rural communities.
Beyond network and technology expansion, Ritesh is committed to building a high-performing, future-ready workforce equipped to navigate the fast-changing telecom landscape. He is championing leadership development, digital-first capability building, and cultural transformation initiatives that empower teams to innovate and deliver with excellence. His strategic direction also includes exploring fintech and digital ecosystem opportunities that create new value pools for customers and communities.
Prior to joining Smart Axiata, Ritesh accumulated a rich portfolio of senior leadership roles across Asia’s telecom sector. He served as Director & Chief Commercial Officer at Indosat Ooredoo Hutchison for over six years, played a crucial role at Indosat Singapore, and previously worked with VEON in Bangladesh. His leadership journey also includes a highly impactful tenure as Executive Vice President & CEO for Airtel’s Bihar & Jharkhand circle, where he drove strong commercial and operational outcomes.
Across his career with global and regional telecom giants including Airtel, Aircel, Reliance Communications, and Idea Cellular, Ritesh has built deep expertise in strategy, business development, sales, distribution, marketing, customer care, and digital transformation. His proven ability to lead large teams, navigate complex markets, and deliver sustained growth positions him strongly to guide Smart Axiata’s next phase of expansion—strengthening its role as a catalyst for Cambodia’s digital economy.