Aman Kumar Gupta appointed as Chief Retail Officer at Vedant Fashions Limited (Manyavar-Mohey), reinforcing its commitment to strengthening retail leadership and driving the next phase of growth and transformation.
In his new role, Aman will oversee the end-to-end retail strategy, operations, and execution across formats, guiding the company’s efforts to enhance customer experience, optimize store performance, and scale omnichannel integration. His focus will be on accelerating brand expansion, deepening market penetration, and shaping a strong retail culture that balances business efficiency with innovation and customer delight.
Aman brings over two decades of proven leadership in retail, merchandising, and business transformation across global markets. Prior to joining Vedant Fashions, he served as an Entrepreneur and Business Coach, advising brands and leaders on business growth, operational excellence, and culture-building strategies. Before that, he spent more than 12 years with Levi Strauss & Co., holding multiple senior roles including Director – DTC, Canada, where he led retail and e-commerce operations with full P&L ownership, and Director – Retail Merchandising, South Asia, Middle East & North Africa, where he shaped retail strategy across diverse consumer markets.
Earlier in his tenure at Levi’s, Aman served as Director – Retail, India, where he successfully managed the brand’s exclusive store network through both owned and franchise models. His leadership contributed to strengthening Levi’s retail presence, modernizing store formats, and improving sales productivity across the country. Prior to Levi’s, he held key category management roles at Reliance Digital Retail Ltd. and Usha International, where he built strong category portfolios and introduced innovative retail formats.
With a career defined by strategic execution, business transformation, and a deep understanding of consumer behavior, Aman is recognized for his ability to build scalable retail ecosystems and high-performance teams.
At Vedant Fashions Limited, Aman’s appointment as Chief Retail Officer is expected to further accelerate the company’s vision of blending heritage with modern retail innovation strengthening its leadership in India’s ethnic wear market and driving a customer-first transformation across its growing global footprint.