Vivek Sharma has been appointed as Head of Business Development at Kanodia Group, a leading player in the cement and building materials industry. Based in Noida, Vivek will be responsible for driving strategic expansion, enhancing market presence, and strengthening channel relationships across key markets. His appointment underscores Kanodia Group’s focus on accelerating business growth through innovative strategies and leadership-driven transformation.
Before joining Kanodia Group, Vivek had a successful stint at JK Cement Ltd, where he held multiple leadership roles over his tenure of more than two years. As Head of Influencer Management, he led national-level initiatives to build brand advocacy and strengthen relationships within the influencer ecosystem. Prior to that, as part of the Project Management team in the Central Marketing Office, he worked on strategic planning and execution, spearheading projects that aligned marketing efforts with business goals. His innovative approach to stakeholder engagement and data-driven planning played a vital role in JK Cement’s market development strategies.
Earlier in his career, Vivek spent over six years with Wonder Cement Ltd, where he served as Senior Channel Marketing Manager. During this period, he designed and implemented comprehensive marketing and CRM strategies aimed at improving retail engagement and boosting profitability. He played a key role in positioning Wonder Cement as a premium brand within its category, driving consumer pull through effective on-ground initiatives and customer relationship programs. His leadership in developing growth-focused strategies made a significant contribution to the company’s bottom line.
Vivek began his professional journey with HeidelbergCement, serving as Territory Technical Sales Manager. In this role, he managed regional business operations, technical sales, and customer relationships across the Gwalior area. His early experience in technical sales and territory management provided him with a strong foundation in understanding market dynamics, distribution networks, and customer expectations—skills that continue to define his approach to business leadership.
With a career spanning over a decade in the cement and construction materials industry, Vivek Sharma has consistently demonstrated excellence in business development, marketing strategy, and stakeholder management. His appointment as Head of Business Development at Kanodia Group marks a strategic move for the company, as it continues to strengthen its presence and expand its market footprint through visionary leadership and operational excellence.