Richa Vaidya has appointed as Deputy General Manager (Music Marketing) at T-Series, where she will lead marketing initiatives and drive creative strategies for the company’s extensive music portfolio. In this new position, she will be responsible for conceptualizing and executing high-impact campaigns that amplify T-Series’ brand presence and connect deeply with audiences across platforms.
Before joining T-Series, Richa was with JioHotstar, where she managed marketing for digital ventures including Voot Select, JioCinema, and JioHotstar. Over her tenure, she played a key role in shaping digital storytelling strategies and executing campaigns that bridged entertainment, technology, and audience engagement across India’s rapidly growing OTT ecosystem.
Previously, Richa spent over seven years at Yash Raj Films, contributing to the marketing and merchandising division. Her work included leading brand collaborations, developing creative campaigns, and enhancing fan engagement for some of Bollywood’s most iconic film releases. She also held marketing roles at XXL Branding, Balaji telefilms, UTV, Creative Solutions and Everymedia Technologies, where she honed her expertise in digital communication and creative content marketing.
With a decade of experience spanning film studios, OTT platforms, and creative agencies, Richa has built a reputation as a strategic media marketer and storyteller. Her appointment at T-Series reflects her continued commitment to shaping impactful narratives in India’s evolving entertainment landscape.