Vicky A has been appointed as Director – Sales and Media Partnership (India & Southeast Asia) at Silverpush, marking a significant milestone in his accomplished media and advertising career. With over a decade of experience driving growth and forging key partnerships across top media agencies and digital networks, Vicky brings with him a wealth of expertise in media strategy, partnership development, and commercial leadership.
In his new capacity at Silverpush, Vicky will be responsible for strengthening the company’s media partnerships and driving revenue growth across India and Southeast Asia. His role will focus on expanding Silverpush’s market presence, deepening collaborations with key advertisers and agencies, and ensuring innovative, data-driven media solutions for clients across the region.
Prior to joining Silverpush, Vicky served with Publicis Groupe for nearly three years, where he rose to the position of Senior Director – Media Partnership & Trading. During his tenure, he played a pivotal role in optimizing media trading strategies, negotiating high-value partnerships, and enhancing revenue management processes. His leadership contributed significantly to building strong media alliances and ensuring commercial efficiency across client portfolios.
Earlier in his career, Vicky held leadership roles at Mindshare Fulcrum and Hungama, where he led analytics-driven initiatives and managed large-scale media partnership projects. His cross-functional expertise in negotiation, revenue forecasting, and trading operations has made him a trusted name in the advertising ecosystem.
With his appointment, Silverpush reinforces its commitment to expanding its global footprint and driving impactful media partnerships across the fast-evolving digital landscape. Vicky’s deep understanding of media ecosystems, coupled with his strategic vision, positions him as a key catalyst in steering the company toward its next phase of growth.