Vivek Srivastava has been appointed as Deputy General Manager at Yashoda Medicity – Group of Hospitals, Ghaziabad. In his new capacity, he will be responsible for spearheading corporate relations, PSU and government marketing initiatives, and driving strategic institutional partnerships that enhance Yashoda Medicity’s presence in the healthcare sector. His appointment reflects the hospital’s commitment to strengthening its engagement with public sector entities and expanding its footprint in the institutional healthcare domain.
With over a decade of experience in corporate communications, healthcare marketing, and public relations, Vivek brings a wealth of knowledge and proven leadership to his new role. Prior to this, he served as Assistant General Manager – Corporate Communications (PSUs) at Yatharth Super Speciality Hospitals, where he played a pivotal role in managing government liaisons, institutional relations, and brand communications across multiple verticals. His strategic insights and people-centric approach have consistently contributed to enhancing organizational visibility and stakeholder trust.
Before joining Yatharth Hospitals, Vivek was associated with Clearmedi Healthcare as Marketing Manager, where he led impactful brand-building campaigns and institutional marketing initiatives. His earlier tenure at Sharda Hospital as Manager – Corporate Relations further honed his expertise in community outreach, media management, and healthcare marketing, establishing him as a seasoned professional with deep industry insight.
Vivek’s ability to align marketing strategies with corporate objectives, combined with his extensive experience in institutional networking, positions him as a valuable asset to Yashoda Medicity. His leadership is expected to drive impactful collaborations with government bodies and strengthen the hospital’s brand in both the corporate and public healthcare ecosystem.
In his new role as Deputy General Manager, Vivek aims to enhance institutional engagement, foster key partnerships, and contribute to the hospital’s vision of delivering quality healthcare through innovation and strategic outreach. His appointment marks a promising chapter in Yashoda Medicity’s growth journey.