Abhinav Verma has been appointed as the Deputy General Manager – Marketing & Branding at VFS Global, marking a significant step in the company’s efforts to strengthen its marketing, branding, and digital initiatives. Based in Mumbai, Abhinav brings over a decade of extensive experience in digital marketing, campaign management, data analytics, and martech solutions.
Before joining VFS Global, Abhinav served as Senior Digital Marketing Manager at Mahindra Holidays & Resorts India Limited, where he played a pivotal role in driving SEO strategies, optimizing website traffic, managing online reputation, and leading content marketing initiatives. His expertise spans local SEO, lead optimization, Google Analytics, and digital strategy, ensuring measurable outcomes and increased engagement across multiple channels. Prior to that, he held key roles at ICICI Bank, WebSky Infotech, Ruchi Infotech, Wide Vision Technologies, and Cyber Infrastructure (CIS), consistently delivering impactful marketing campaigns and strengthening brand visibility.
Throughout his career, Abhinav has demonstrated exceptional skills in analytics-driven marketing, campaign strategy, and content optimization. He has led initiatives involving technical audits, competitor analysis, and online lead generation while leveraging tools like Google Analytics and content management systems to drive strategic business objectives. His experience managing multi-channel campaigns and optimizing digital presence makes him a perfect fit for VFS Global’s marketing leadership.
In his new role, Abhinav Verma will focus on enhancing VFS Global‘s brand positioning, executing innovative marketing campaigns, and utilizing data-driven insights to improve customer engagement. His appointment reinforces the company’s commitment to fostering a dynamic marketing function that drives business growth and operational excellence.
VFS Global warmly welcomes Abhinav Verma to its leadership team and looks forward to leveraging his expertise to accelerate marketing innovation and enhance the company’s brand presence across India and beyond.