Arjun Singh has taken on the role of Deputy General Manager – Brand Marketing at Domino’s (Jubilant FoodWorks Ltd.), driving the company’s ambitious brand vision across India’s competitive QSR landscape. Based in Noida, he will lead strategic brand-building efforts, creative communication, and large-scale marketing campaigns to strengthen Domino’s position in the market.
Previously serving as Senior Manager within the organisation, Arjun has played a pivotal role in executing iconic TVCs and 360° campaigns—spanning digital, outdoor, and influencer activations—that have significantly boosted engagement and brand equity. His work has ranged from repositioning initiatives to high-impact launches like Cheese Volcano Pizza, backed by consumer insights and media mix modelling to optimise ROI.
Arjun’s expertise is built on a strong foundation in strategy and consumer insights, with prior experience at ZS, Evalueserve, Nielsen, and Kantar. Across these roles, he crafted market entry strategies, managed international research mandates, and leveraged behavioural analytics to drive decision-making for leading global brands.
With an MBA in Marketing from FORE School of Management and a B.Tech in Mechanical Engineering, Arjun brings a unique blend of analytical rigor and creative acumen to his new leadership mandate. His appointment reflects Domino’s continued commitment to innovation-led growth and delivering memorable brand experiences to Indian consumers.