Khatija Lokhandwala has joined Fireside Ventures as the Head of Marketing, bringing with her over 16 years of dynamic experience across FMCG, fashion, beauty, and consumer brands. Her move marks a strategic addition to the consumer-focused venture capital firm’s leadership, as they continue nurturing India’s next-generation D2C brands.
Prior to this role, Khatija played an instrumental role at Zivame, where she served as Head of Brand Marketing for nearly six years. During her tenure, she led several award-winning campaigns that shaped the brand’s bold and empowering identity. Initiatives like “Dekho Maine Kya Kiya” and “Unhooked!” exemplified her knack for emotional storytelling, brand repositioning, and innovative communication in a traditionally conservative category.
Khatija’s brand-building journey began at CavinKare, where she rose through the ranks from management trainee to senior brand manager. Over the years, she held leadership positions at Jyothy Labs and INBISCO, successfully managing and launching household names in personal care and confectionery. Her ability to blend consumer insights with creative strategy has consistently delivered strong results across categories.
With academic credentials from the Loyola Institute of Business Administration and a recent Digital Marketing certification from the Kellogg School of Management, Khatija blends traditional marketing depth with new-age digital expertise. Her appointment at Fireside Ventures is expected to accelerate the firm’s efforts in crafting compelling brand narratives for its portfolio companies, while driving deeper consumer connect.
As she takes on this new chapter, Khatija Lokhandwala continues to be a force in the Indian marketing landscape – combining creativity, leadership, and insight-driven strategy to build brands with purpose and impact.