Tanvi Singh has taken on a new leadership role as Head of Strategy and Planning at The Media Store, marking a significant milestone in her dynamic career in strategic communications and media planning. With a global track record spanning Australia and Southeast Asia, Tanvi brings a powerful blend of data-driven thinking, creativity, and deep consumer understanding to her new role.
Before joining The Media Store, Tanvi served as Senior Strategy Consultant with M&C Saatchi Group AUNZ, where she led connection strategy and planning for retail giant Woolworths. Her impact was deeply felt in earlier roles at Mindshare, where she crafted media strategies for major brands like NAB, Nike, BP, and the University of Melbourne, earning recognition including the MFA Brand Impact Award for her campaign leadership.
Tanvi’s rich experience also includes her tenure as Strategy Director at Vizeum, where she managed strategic planning for MYOB, PayPal (Xoom), and global lifestyle brands like Sonos and Fossil. Her approach consistently balanced business goals with sharp consumer insights and channel-specific execution to deliver measurable growth.
Earlier in her career, Tanvi headed strategy at Isobar Malaysia, spearheading digital transformation and go-to-market strategies for leading financial and tech brands such as Touch ‘n Go (Alibaba-backed), AmBank, Samsung Pay, and Mudah.my. Her campaigns have driven mass adoption of digital products and transformed user experiences across banking, fintech, and e-commerce.
As she steps into this new chapter at The Media Store, Tanvi’s strategic foresight and global perspective are set to further elevate the agency’s planning capabilities. Her appointment signals a renewed focus on integrated, insight-led strategy that drives real business impact.