James Anthony has stepped into the role of Group Head at 20:20 MSL, marking a significant milestone in his communications career. Based in New Delhi, James assumed the role in June 2025, bringing with him a decade of progressive experience in public relations, integrated communications, and client leadership across leading agencies. This move also signifies a return to 20:20 MSL, where he previously served as Manager earlier in his career.
Prior to rejoining 20:20 MSL, James played a key leadership role at Zeno Group for nearly four years, where he rose through the ranks from Senior Manager to Account Director. During his tenure, he was instrumental in managing marquee accounts, steering impactful campaigns, and driving business growth through strategic counsel and a client-first approach. His ability to blend creativity with data-driven insights established him as a trusted advisor in the evolving PR landscape.
James began his communications journey with Text100 (now Archetype) and went on to sharpen his skills across multiple roles at Genesis BCW, where he advanced from Associate to Account Manager. Throughout his career, he has built a strong track record of leading high-performing teams, managing multi-sector portfolios, and delivering integrated communication strategies across digital and traditional platforms.
With his return to 20:20 MSL in a senior leadership capacity, James is set to drive strategic growth, mentor young talent, and enhance client impact across verticals. His comeback to the agency underscores 20:20 MSL’s continued focus on nurturing proven leadership and delivering cutting-edge communication solutions in an ever-evolving media environment.