A John Justin has been appointed as the Head of Brand Marketing at The Hindu Group (THG), the distinguished publisher behind The Hindu, businessline, Sportstar, and Frontline. With a rich career spanning more than 20 years across some of India’s most iconic media organizations—including The Hindu, Midday, Radio One, Fever FM, and Ananda Vikatan—Justin re-enters THG at a critical moment of brand evolution and digital reinvention. He will report directly to Aparajita Biswas, Head of Marketing at THG.
Renowned for his ability to shape compelling brand stories and drive marketing strategies that deliver business impact, John has held key editorial, marketing, and client-facing roles across print, radio, and digital ecosystems. His strategic clarity and deep understanding of shifting audience expectations position him well to navigate the increasingly dynamic media landscape.
Suresh Balakrishna, Chief Revenue Officer of The Hindu Group, emphasized the strategic value of the appointment: “John brings a unique mix of creative vision and commercial clarity—both essential in today’s fast-moving environment. His approach to blending brand purpose with performance outcomes will help us unlock new partnerships and deepen our engagement with agencies and clients.”
In his new capacity, John will lead integrated brand marketing initiatives, support B2B engagements, and craft campaigns that elevate THG’s presence across platforms. He will also focus on building scalable, reader-centric experiences that align with the Group’s editorial ethos while reinforcing its trusted position in Indian journalism.
Reflecting on his return, John Justin shared, “It’s a privilege to return to a brand that is synonymous with credibility and legacy. I look forward to working alongside a passionate team to bring the values of The Hindu Group to life in ways that resonate with modern audiences.” His appointment signals a bold step forward in THG’s continued journey of storytelling, innovation, and meaningful audience engagement.