Abhijeet Mishra has been appointed as Director – Sales Strategy and Excellence, New Initiatives at Vedantu,
bringing a strong blend of product, sales strategy, financial services, and business transformation
experience to his new role. His career spans leading consumer internet organizations including Paytm, Tata
Digital, Ola, Acko, and ICICI Bank, giving him a diverse perspective across fintech, insurtech, digital
commerce, mobility, and banking.
A builder at heart, Abhijeet has taken products from 0 to 1 and scaled them from 1 to 100, rotating across
product, growth, and P&L ownership through his career. He has built strategic data pipelines and led data
science projects, developed pricing frameworks and proprietary risk scoring models, and delivered platform
initiatives across engagement and retention — alongside scalable, business-enabling platforms that unlock
growth across functions.
Prior to joining Vedantu, Abhijeet was with Paytm Insurance Broking, where he progressed through roles
including Deputy General Manager, Assistant General Manager, and Principal Product Manager. There he
owned the motor insurance acquisition P&L, built and scaled insurer partnerships, and led product strategy
and pricing. Before Paytm, he was the founding Product Manager on the insurtech team at Tata Digital,
where he built financial services for Tata Neu.
Earlier, Abhijeet was Program Manager at Ola (ANI Technologies), where he led program and stakeholder
management and drove GTM for the Ola Electric launch. He subsequently worked on Partnership Products
at Acko, building digital distribution across financial services and mobility ecosystems while deepening his
expertise in product management, competitive analysis, and partner engagement. He began his journey in
financial services at ICICI Bank, building core financial services products across banking with the Wealth
Management team — covering 32+ asset and liability products including mutual funds, PMS, insurance,
home loans, and business loans. Across Paytm, Ola, and Tata Neu, he has been recognised with awards and
accolades for valuable business contribution.
With experience spanning product development, sales strategy, pricing, data-led decisioning, and
consumer internet businesses, Abhijeet brings a cross-functional leadership perspective to Vedantu. In his
new role, he will strengthen sales strategy and drive new initiatives — with a sharp focus on harnessing AI
for process automation and increased funnel efficiency — as the organization continues to evolve its
growth agenda and prepares for an IPO in the near future.
Abhijeet Mishra Appointed as Director – Sales Strategy and Excellence, New Initiatives at Vedantu
