Rajat Shende has been appointed as General Manager – Marketing at Mercedes-Benz Central Star Nagpur, marking another significant milestone in his career as a marketing leader in the luxury automotive industry.
With over eight years of experience, including more than four years in the premium automotive segment, Rajat has built strong expertise across strategic marketing, brand management, digital marketing, AI-powered marketing, customer experience (CX), CRM, performance marketing, business intelligence, and data analytics. His career reflects a passion for leveraging technology, innovation, and customer insights to create impactful marketing strategies that drive business growth and strengthen brand positioning.
In his new role, Rajat will lead strategic marketing initiatives focused on accelerating brand growth, enhancing customer engagement, and improving business performance. He will continue to drive digital transformation through AI-powered marketing, cloud technologies, data-driven decision-making, integrated marketing campaigns, lead generation, and customer acquisition while delivering exceptional experiences for luxury automotive customers.
Prior to this appointment, Rajat served in key marketing leadership roles at Marqland Jaguar Land Rover and Mercedes-Benz Central Star Nagpur. His professional journey also includes impactful positions at Splashjet Ink, O2Biotech and Shashidev Web Solutions as a Digital Marketing Freelancer, where he developed expertise in SEO, performance marketing, social media, email marketing, lead management, and digital campaign execution. Earlier in his career, he also founded Venus Moulding and Hydro Solution, gaining valuable entrepreneurial experience that continues to shape his strategic business perspective.
Recognized for combining analytical thinking with creative execution, Rajat remains committed to leveraging data, artificial intelligence, and emerging technologies to optimize customer journeys, improve marketing ROI, and deliver measurable business outcomes. His appointment reflects his continued dedication to innovation, digital transformation, and building high-performing marketing ecosystems in the luxury automotive sector.