Prateek Roy appointed as Associate Vice President at Madison World, marking an exciting new milestone in his dynamic journey across digital media, creator ecosystems, and brand partnership strategy. Known for blending commercial thinking with strategic storytelling, Prateek brings a proven track record of scaling revenue, building high-impact partnerships, and shaping the intersection of media, technology, and culture. His move signals a continued rise in leadership influence within India’s fast-growing digital advertising and creator economy landscape.
Before joining Madison World, Prateek served as Regional Head at Rooter.gg, where he led revenue strategy, partnership execution, and category expansion across the creator-led gaming ecosystem. His ability to translate audience behavior, brand objectives, and content formats into measurable business outcomes positioned him as an instrumental contributor in strengthening Rooter’s commercial footprint. Prior to that, he worked as an independent consultant advising creators, startups, and digital platforms—supporting brand positioning, monetization frameworks, GTM strategies, and content-led business models across emerging sectors such as gaming, Web3, ad-tech, and influencer commerce.
Earlier, Prateek contributed significantly in leadership roles within the digital media and advertising ecosystem. As AVP – Advertising & Marketing at Bobble AI and Sr. Vertical Lead – Sales at ShareChat, he led complex partnerships across categories including FMCG, auto, handset, beauty, and lifestyle. His expertise extended across sales leadership, product-market fit, media strategy, influencer collaborations, and platform evangelism—helping shape platform adoption and accelerate revenue growth. His tenure also includes impactful roles with Rusk Media, ScoopWhoop, Sony Pictures Networks, Disney India, and Zee Entertainment, reflecting deep exposure across both traditional and digital media ecosystems.
With more than a decade of experience across content platforms, streaming ecosystems, broadcast environments, and creator-led monetization models, Prateek now brings forward a career defined by innovation, adaptability, and revenue leadership. At Madison World, his mandate will focus on strengthening brand partnerships, expanding digital strategy offerings, and accelerating platform-led media transformation for advertisers navigating the next shift in consumer engagement and content discovery.